February 26th, 2013

Dominating the Oscars

Retail expert Hitha Prabhakar thinks JCP’s new “Dear America” campaign is far and away the best thing she’s seen since Ron Johnson took over last year. The seven spots were moving, flirty, fun and different from anything the audience would have expected. They featured name-brand designers and lingerie, and were fashion-forward with a value. It’s a message Johnson helped invent when he was with Target (TGT), and he clearly intends to take it even further now.

“The Oscar went to the J.C. Penney ad campaign. They hit the nail on the head in terms of who they’re trying to target and who they want in their store.”

WELL DONE MATT MIADICH AND DETOUR FILMS!

Top